---
title: "Bếp Rơm Brand Book: Logo, Colour, Type, Motion"
description: "The straw-fire logo, colour, type pairing, motion and how to write the name Bếp Rơm and the dishes, in light and dark."
canonical: https://nhahang.thenexova.cloud/en/brand
lang: en
last-updated: 2026-10-06
---

# Bếp Rơm brand book

> The straw-fire logo, colour, type pairing, motion and how to write the name Bếp Rơm and the dishes, in light and dark.

Nguồn / Source: https://nhahang.thenexova.cloud/en/brand


Bếp Rơm looks like a lunch table laid in daylight: a page pale as rice paper, young banana-leaf green for everything you can press, chilli red only for prices, heat and allergy warnings. In the evening it is the same table under a lamp: charcoal green, the leaf glowing.

## The mark

Bếp Rơm

Horizontal lockup

On leaf: an ink pot, three burning straws

A half-round pot on a 64 grid, three straws 9.5 apart.

## Colour

- **Rice paper white**Page backgroundnoon #FFFDF7 · evening #0E1411
- **Old leaf ink**Body textnoon #14201A · evening #F1F7F2
- **Young banana leaf**Primary buttons, vegetarian tagsnoon #22C55E · evening #4ADE80
- **Bird’s eye chilli**Prices, heat, allergensnoon #FB7185 · evening #FB7185
- **Dry straw**Secondary highlightnoon #F5D27A · evening #E9C46A
- **Deep leaf**Links, accent textnoon #14773A · evening #4ADE80

Every text and background pair passes AA contrast in both modes. Text on green buttons is always ink, never white.

## Type

Straw fire, a clay pot, _one table_.

Newsreader · headings and dish names; italic for emphasis

A snakehead of about 800 g grilled whole in straw, rolled in rice paper, dipped in mắm nêm. Heat 1 of 3.

Manrope · reading text, tags, prices; full Vietnamese marks

## Dish tags

One tag system across the menu, dish pages, set meals and assistants: price, diet, heat, allergens.

**Snakehead fish grilled in straw**

358,000 VNDMildFish

## Motion

Motion is quick and tidy, like a server setting down plates: cards rise, photos open, the booking calendar fills cell by cell. The signature is a dish’s six stations sliding sideways with the scroll. With reduced motion everything simply appears, and the stations become a list.

## Downloads

- [Mark, SVG](/brand/icon.svg)SVG
- [Logo](/brand/logo-512.png)PNG 512
- [App icon](/brand/icon-maskable-512.png)PNG 512