Bếp Rơm brand book
Bếp Rơm looks like a lunch table laid in daylight: a page pale as rice paper, young banana-leaf green for everything you can press, chilli red only for prices, heat and allergy warnings. In the evening it is the same table under a lamp: charcoal green, the leaf glowing.
The mark
Colour
- Rice paper whitePage backgroundnoon #FFFDF7 · evening #0E1411
- Old leaf inkBody textnoon #14201A · evening #F1F7F2
- Young banana leafPrimary buttons, vegetarian tagsnoon #22C55E · evening #4ADE80
- Bird’s eye chilliPrices, heat, allergensnoon #FB7185 · evening #FB7185
- Dry strawSecondary highlightnoon #F5D27A · evening #E9C46A
- Deep leafLinks, accent textnoon #14773A · evening #4ADE80
Every text and background pair passes AA contrast in both modes. Text on green buttons is always ink, never white.
Type
Straw fire, a clay pot, one table.
Newsreader · headings and dish names; italic for emphasis
A snakehead of about 800 g grilled whole in straw, rolled in rice paper, dipped in mắm nêm. Heat 1 of 3.
Manrope · reading text, tags, prices; full Vietnamese marks
Dish tags
One tag system across the menu, dish pages, set meals and assistants: price, diet, heat, allergens.
Motion
Motion is quick and tidy, like a server setting down plates: cards rise, photos open, the booking calendar fills cell by cell. The signature is a dish’s six stations sliding sideways with the scroll. With reduced motion everything simply appears, and the stations become a list.
